What is slow fashion?

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I’ll be annoying and answer this question with another: what is ‘fast fashion’?

I’ll tell you, it’s a CAN OF WORMS. But I like to refer to it as ‘stuff’ or more specifically ‘Tat’. (‘Shit’ when I’m cross.)

 
Ever wonder how they can possibly get away with charging $5 for a sequin dress? I’m afraid it’s because we the shoppers accept Tat as given and thus finance an industry that is heavily polluting our earth and yanking the soul out of entire communities. Not to mention the landfills of discarded Tat that piles up every minute across the globe. Do you wonder what will happen to it all? ‘Cause it won’t break down. And it’s too toxic to burn. Might we one day have to wade through it when commuting to work?

 

Then there are the carbon emissions used to make Tat, the frightening fertilisers used to grow the cotton and the chemicals blended to make the scratchy fabric of your $5 dress.

 

It’s all about economies of scale; intentionally making more Tat than we’ll ever need then assuming the disposal of the excess. It’s cheap because somewhere down the supply chain other people ‘paid’ for that nasty sequin dress — probably a child working in the dark for 2c an hour.

 

And for the shopper it’s a false economy anyway — I bet we won’t like that sequin dress in two months when we’ve worn it to two parties and its sequins are dangling from their threads.

 

So we’ll buy another cheap party dress and give that one to charity, for a volunteer to deem unfit for their cause and throw in the bin. It’ll be collected and taken to those elusive landfills, only to stubbornly retain its remaining cell structure for a few thousand years. Just when we don’t want it to last.

Slow fashion is the antidote to all this. It’s about refusing to finance this industry-gone-mad and steering clear of virgin cloth. Slow fashion means secondhand, vintage, upcycling, working with what we already have, adjusting, renting, swapping, sharing and, on occasion, investing in heirloom pieces, preferably by sustainable brands. 

Not the kind of fashion you can nail in your lunch break.
Even online, while we can now access tons of vintage and secondhand designer from the great cities of New York, Paris et al, the Slow options have become more overwhelming than the Fast because we’re talking thousands of slashie sellers now hawking their goods in a manner as messy and musty as the charity shops. 

That’s where I come in. 

What if you outsource that bit? The shopping bit. And the styling bit if you need. Personal shoppers and stylists are not just for the rich and famous. Consider the money you’ll save on impulse buys and constant replacements, then consider the low prices of my clever thrift finds, meaning you can afford my services in the first place.

Some people just have a knack for secondhand shopping. The ones who, when you ask them enviously where they found their dress, smugly reply “it’s vintage”. 

Be that smug chic woman by following my blog, which promises a regular hit of easy tips and finger-licking inspo.*
*Image of me is taken from Jenny Evans’s Jojo and the Missing Gucci Bag.

You’re welcome.

Photographer: @_jenny_evans_

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